Herman Miller
Year
2014 – 2016
Project
- Product Launches
- Advertising Campaigns
- Photoshoots & Video
- Installations
- In-store Exhibitions
- Event Concepts
- Catalogue
- Visual Identity
My Role
- Account Management
- Copywriting
Communications that speak volumes of their design heritage and story.
Herman Miller is the world’s most well-known luxury furniture brand, working with legendary designers such as Charles and Ray Eames to produce iconic classics. Once a past client of Paper Stone Scissors, I restarted the relationship and managed the account.
I was the key point of contact between the client and our agency, building relationships, managing projects, and ensuring alignment across all parties. Throughout our collaboration, we worked together with Herman Miller teams across the APAC region on key projects — Hong Kong, Shanghai, Japan, Singapore, and Australia.
The designs and photoshoots created for Herman Miller were rolled out across Asia Pacific, and quickly caught the attention of the Europe and US offices.
https://www.youtube.com/watch?v=z8_mKIRT94o
Herman Miller Passport
Celebrating design since 1923
We were honoured to collaborate with Herman Miller on ‘10 Design Icons of Herman Miller’, a series of graphics created to communicate their most iconic pieces. This exhibition was presented as a retrospective within their retail environments across 6 different countries.