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Leaders focus on what's next, I help the team get there.

I’m a real organisational nerd. Notion boards, colour-coded to-do lists, and perfectly labelled folders spark joy.
I always celebrate the small wins—whether mine or yours. They’re easy to miss, but the little things do matter.
I love writing and making things. Throw me some paper, pens, or Procreate on iPad and I’m in my happy place.
About Me

Some people call it operations. Some call it strategy. Others just call when things are stuck.

I amplify the bright spots of others and spread them further.

For over a decade, I’ve helped teams work better—whether they’re moving fast without a roadmap or stuck on a plateau. I work with executives and leadership to lead high-impact initiatives, fix what’s not working, and build the systems that help teams scale smoothly.

I bring people together around shared purpose and get things moving in the same direction.

I help leaders turn fuzzy goals into clear plans that lead to real results. From hiring at speed, launching global products, building AI-powered workflows, or leading system change that sticks—I work behind the scenes to help teams perform at their best.

I keep the engine running so leaders can navigate the road ahead.

Chronically Optimistic 

Chronically Optimistic 

Chronically Optimistic 

Chronically Optimistic 

Chronically Optimistic 

How I help teams move forward

I bring focus to the noise, structure to the chaos, and momentum to what’s next.

Strategic Operator

A strong vision only matters if it leads to action. I turn strategy into execution by defining success, building the path to get there, and iterating until the results show. What matters most not only gets done—it gets done well.

Leadership Partner

Too much to do and not enough time? I free up headspace by owning the high-stakes work leaders don’t have capacity for. I shape thinking, surface blind spots, and clear blockers so they can stay focused on what only leaders can do.

Organisational Builder

Scaling fast often means building on the fly. From AI tools to systems and rituals, I create what teams need to grow, stay focused, and consistently deliver great work. I build for now, but always with what’s next in mind.

Cross-functional Navigator

When no one connects the dots, even high performers get stuck. I help to break silos, bring teams onto the same page, and make sure decisions get made so progress doesn’t stall. Especially in remote or fast-moving environments.

Creative Problem Solver

I do my best work in messy, high-pressure situations where no one’s sure what’s wrong, but everyone feels it. I get to the root, design human-centred solutions, and make change people get behind—with a healthy dose of optimism.

Community Leader

Great communities don’t just happen—they’re designed. I create spaces where people feel seen, heard, and able to contribute. From global networks to local initiatives, I help them connect around shared purpose and feel part of something bigger.

Case Studies

See me in action

“We need to scale fast, but our systems can’t keep up.”

Led Klarna’s hiring strategy during hypergrowth—aligning 25 teams, supporting 3,700 hires, and working together with the CEO & COO to build systems that could scale.

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“We have a system. The problem is getting people to use it.”

Turned Klarna’s operating model from theory into practice by designing structure, rituals, and AI tools that helped 600+ global teams actually adopt the way we work.

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“We’re known for our brand, but need to launch something new.”

Evolved MINI from an iconic brand into a global digital player—leading campaign strategy, aligning international teams, and launching new platforms in over 100 markets.

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“We want to grow, but we can’t keep relying on one-off wins.”

Moved the studio from project work to long-term relationships by securing new clients, growing existing ones, and building the systems that kept it going.

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“Everyone knew how we worked—until we hired someone new.”

Built the handbook and playbook that shaped team culture, created best practices, and helped the studio grow without losing its personality or creative spark.

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“We have a mission, but we need structure, funding, and focus.”

Brought structure and brand clarity to a grassroots non-profit, introduced new ways to fundraise, and helped build trust with donors, partners, and volunteers.

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“We have incredible speakers, but no story to tie it all together.”

Led brand and communications strategy for Asia’s largest TEDx event, bringing structure, clarity, and momentum to a two-day experience for 2,000+ attendees.

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“We want to bring people together and inspire local change.”

Co-founded the OpenIDEO Berlin Chapter and built a space for community, creativity, and collaboration—leading local strategy, events, and storytelling.

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Kind Words Received
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“Shermaine is a natural leader who thrives in cross-functional collaboration and stakeholder management. She worked seamlessly with senior leaders and C-levels, aligning teams toward common goals, and was a coach to many colleagues along the way. Her ability to build relationships, influence without authority, and drive operational improvements makes her a perfect fit for strategic leadership positions.”

Randy Heyrowsky, Chief Operating OfficerBonmoja (Ex-Klarna)
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“Shermaine joined as an individual contributor but was quickly recognised as a leader in the Staffing Domain. She has a unique skillset where she is both deeply creative and innovative, while having a strong ability to deep-dive into details and apply an analytical mindset. Shermaine was a much-appreciated leader, guiding, coaching, and engaging her team during a challenging hypergrowth period.”

Frida Jones, Chief Enterprise OfficerEpidemic Sound (Ex-Klarna)
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“Shermaine quickly grasped complex challenges, brought systematic thinking and strong organizational skills, and energised the team—even under intense workloads and tight deadlines. Her work was marked by clear structure, strategic planning, and reliable execution. She worked seamlessly with clients and senior leaders, showing confidence, clear communication, and strong negotiation skills.”

Anke Peters, Global Client Lead & Managing PartnerWunderman Thompson
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“During the time Shermaine worked for us, our Shanghai studio was greatly enhanced with an increase in annual revenue of 120%. Very goal-oriented and a team player, Shermaine always delivered results. She created excellent rapport with her clients and strong bonds with our teams. Her projects were great successes, and her contribution to the company’s growth initiatives was significant from conception through to execution.”

Atia Cader, Co-Founder & Creative DirectorPaper Stone Scissors
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“Shermaine gets things done with a lot of attention to detail and methodical, logical organisation. She is a comprehensive problem solver, and no stone gets unturned if she is on a mission. She is also a natural relationship builder. Her positive persona puts people at ease and helps with reaching out to new business and sustaining current ones. She was also instrumental in building a positive company culture.”

Gergana Le Coq, Managing DirectorPaper Stone Scissors
Companies & Projects

Endlessly Curious 

Endlessly Curious 

Endlessly Curious 

Endlessly Curious 

Endlessly Curious