I’m Shermaine and here you’ll learn a little about me. In a nutshell, I’m chronically optimistic and see the world through rose-tinted glasses. I love all things handcrafted, write endlessly, and tend to smile too much.
Hello there



Marketing, Operations & Communications
Having lived in five cities over the years, I’ve found that there’s no better way to learn the unknown, face challenges, and meet wonderful people than to go where I never expected. My eleven+ years of career experience in Australia, China & Germany has allowed me to lead teams of different cultural backgrounds, craft compelling and unique brand stories, and create solutions to optimise structures & processes.
I believe that great ideas, good intentions, and hard work can truly make a difference to the community, and involve myself in social initiatives wherever possible.
Herman Miller
A true collaboration with this heritage luxury furniture brand. We cooperated with teams across the APAC region on key projects — Hong Kong, Shanghai, Japan, Singapore, and Australia.
Hilton Worldwide
Selected as the official partner for Hilton Worldwide, we crafted the branding and communications for the launch of Waldorf, Conrad, Hilton and DoubleTree hotels across China.
Stepping Stones
As a Board Director for this non-profit organisation, we worked towards our mission to improve the education and general welfare of disadvantaged children in China.
TEDxShanghai
Invited to be a part of the creative team to launch TEDxShanghai 2016, a conference that drew an attendance of over 2000 people throughout the course of two days.
Some Clients That I Have Worked With















