TEDxShanghai
Year
2016
Project
- Visual Identity
- Copywriting
- Advertising Campaigns
- Program
- Signage
- Uniforms
- Website & App
My Role
- Event Planning
- Content Creation
- Account Management
Unleashing fresh ideas from local communities.
TEDxShanghai is the largest TEDx conference in Asia. spanning over 2 days with over 2000 attendees and speakers flown over from around the world. In 2016, the Founder of TEDxShanghai invited me to join the mastermind for the creation and running of the conference’s identity and communication tools.
Over the next four months with a team of creatives, we planned around the 2016 global theme ‘BALANCE’. My main role focused on managing all communications with the conference kicking off with talks during the opening of the 2nd tallest building in the world — the Shanghai Tower.
Speakers ranged from various different industries. From a yarn bomber to an inventor, wildlife photographer and the stylist from Sex in the City…just to name a few. This was followed by interactive workshops, open to the community in Shanghai. Two full days of learning, discussion and conversation.
Richard Hsu - Founder
“100% of the feedback we have received for TEDxShanghai has been 300% positive. It was a joy working with Shermaine, who managed to facilitate the process without making us feel pressured despite the tight deadlines provided to them. One can not ask for anything more – great work, mindful caring, and a most pleasant experience.”