Hilton Worldwide
Year
2012 – 2016
Project
- Visual Identity
- Advertising Campaigns
- Hotel Collateral
- F&B Collateral
- Photoshoots
- Signage
My Role
- Account Management
- Copywriting
Launching luxury across the eastern hemisphere.
Hilton Worldwide is one of the most recognised brands in the world, with a portfolio including Waldorf Astoria, Conrad, Hilton and DoubleTree.
Over the years, I’ve managed a wide variety of projects for Hilton Group, Waldorf Astoria Beijing, Hilton Shijiazhuang, Hilton Chengdu and DoubleTree Suzhou. For each project, the challenge is to create communications that reflects the essence of the brand, while at the same time portraying what makes that particular hotel and location special.
One key launch that we worked on was that of Hilton Shijiazhuang, Hilton Worldwide’s 4000th property. Five completely different identities, menus, collateral and campaigns were designed, showcasing what made each outlet special and unique. Within six months of opening, Hilton Shijiazhuang won awards from MICE China and Sina Hebei, as well as “Best Preopening Hotel – 2013” and “Best Marketing Award” by Hilton APAC.
Official Hilton Worldwide Partner
Through our continuous collaboration over the years, we became one of Hilton Worldwide’s official partners in China, playing a big part in the launch of their properties. We cooperated with both the group and individual properties to create communications that stood out amongst the multitude of hotels found across China.